Selling Software on MOM: Good for Business and Good for the Planet

MOM Foundation
3 min readDec 20, 2019


Climate change is the talk of the town these days. Global warming, deforestation, plastic contamination, and so on. The world is a downward spiral that, unless reversed, might spell doom for mankind.

So what can we do about it? Recycle more, some say. Reduce plastic waste. Get an electric car. Buy yourself a nice, re-usable cup for your daily lattes. Recycle, recycle, recycle.

But how about recycling software? Did you ever think that by selling those programs and apps you no longer use, you’d actually be saving the planet from a torrid demise? Helping, anyway.

No one ever thought about the ecological benefits of reselling software.

Until now, that is. Multiven put on its eco warrior cap and discovered that selling software on the Multiven Open Marketplace (MOM) is both good for business and the environment in three fundamental ways.

Here’s how.

When MOM smiles, Mother Earth smiles along: The business and eco benefits of selling software on the MOM

Software comes with a limited lifespan. A program remains relevant for several years and then it’s superseded by a newer version. That is the software lifecycle, in a nutshell. And when the lifecycle ends, that outdated software is either stored in some remote corner of the office, or discarded within a decommissioned equipment like a broken toy.

But it does not need to be that way. There’s still life in the old lady software, as the saying goes. Furthermore, extending the lifespan of a particular software package through MOM benefits Earth’s ecosystem.

Selling software on MOM produces three strands of positive business and ecological effects:

1) Companies earn new revenue by selling the software they no longer need. This is actually a watershed moment in the software lifecycle. Historically, software could not be sold on because of software licensing issues. Thanks to Multiven’s consumer advocacy that resulted in the August 2014 ruling by the Swiss Competition Commission which legalised the free trade and transfer of software licenses between consumers.

Accordingly, companies can now legally sell all their unwanted Cisco, Microsoft, etc. software licenses since 2014 on MOM, without incurring any legal issues.

2) MOM enables businesses in emerging countries to purchase software at a low cost, which helps these economies to affordably expand and grow their Internet networks and therefore, their citizen’s access to information and knowledge online. This has a positive impact on the overall socio-economic well-being of the country.

3) Recycle, recycle, recycle. Help save the planet. And recycling software actually does contribute to this great global cause. How? Recycling software has two immediate effects: One, it extends the useful life of the program, of course, and two, helps companies to reduce their carbon footprint by reducing the amount of business time and effort required to constantly produce fresh copies of the same software.

So remember, selling software on MOM is not just a great business move, it’s also doing your corporate bit for the environment.

— Fernando Sanchez